Launceston Red Cross blood donor center renamed Lifeblood | Examiner


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Launceston blood donors might notice a few changes the next time they donate. After 90 years, the Australian Red Cross blood service changed its name. Now known as the Australian Red Cross Lifeblood, spokesperson Ann Harvey said the change marked an exciting new chapter for the organization. “Blood is at the heart of what we do, but now we are much more than blood,” she said. “We are now providing safe, donated breast milk to premature babies when they are most vulnerable. We provide essential organ pairing services for life-saving transplants, and our research and development is world-class,” Ms Harvey said. The name Lifeblood better reflected the role of the Red Cross, but nothing would strategically change at the Launceston donor center. Meanwhile, as bushfires continue to burn in New South Wales and Queensland, blood donor centers in Taree, Coffs Harbor, Port Macquarie and Byron Bay have been forced to close. Ms Harvey said the Red Cross is now looking to other donor centers, including Launceston, to help fill the gaps and ensure the blood supply across the country. See you in Launceston over the next few weeks and you will help maintain our inventory levels in the face of these catastrophic fires, “she said.” You could be the lifeblood of someone in need. “The Launceston The Donor Center is open six days a week at 54 Paterson St. To reserve, visit or call 13 14 95.


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