ImpactLife blood donation program seeks to aid Ukraine
Organization allows donors to donate points to support blood industry relief efforts
ImpactLife is celebrating the anniversary of its name change by inviting donors to support Ukraine’s blood industry relief efforts.
From now until World Blood Donor Day, June 14, donors are encouraged to donate points through the Donor for Life Rewards store.
ImpactLife will match the equivalent up to $10,000, the organization announced in a press release. It will send the funds through a matching program established by Blood Centers for America. Blood industry supplier Fresenius Kabi has pledged to match up to $250,000 in eligible donations to the BCA fund by June 30, the statement said.
“The war has resulted in a severe shortage of blood bags and other essential blood collection supplies for immediate patient care in Ukraine,” said ImpactLife CEO Mike Parejko. “We are delighted to have this opportunity to join our donors and industry partners in supporting our colleagues in Ukraine.”
Donor For Life is ImpactLife’s dating and rewards program and donors can earn points with every donation, the statement said. The organization now allows donors to contribute to relief efforts in Ukraine in increments of 500 points.
The event comes a year after the name change of the blood transfusion centre. Until last year, ImpactLife had gone through several name changes after mergers between Mississippi Valley Regional Blood Center, Central Illinois Community Blood Center and Community Blood Services of Illinois.
“After operating under three separate names for more than a decade, we are united under one name that better reflects our mission in terms of what we do relative to where we are located,” said Amanda Hess, Vice President of Donor Relations and Marketing for ImpactLife. “This change has increased efficiency and strengthened our brand identity in our region.”
For those interested in participating in the Ukrainian program, visit www.bloodcenter.org/Ukraine.
ImpactLife is a nonprofit organization that provides blood services to 125 hospitals in Iowa, Illinois, Missouri, and Wisconsin. It is also a resource sharing partner across the country.
The organization operates 22 donor centers and organizes approximately 5,000 mobile blood drives each year.
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A blood donor squeezes a foam ball into a plastic bag as she donates blood in Southwest Cedar Rapids. (Jim Slosiarek/The Gazette)